Tiffany Begins Disclosing the Provenance of its Diamonds, Commits to 100% Geographic Transparency
NEW YORK–(BUSINESS WIRE)–Jan. 9, 2019– Tiffany & Co. announced today that it will begin sharing with consumers the provenance (region or countries of origin) of its newly sourced, individually registered diamonds – a significant step for diamond transparency – and by 2020, their craftsmanship journey – an industry first.
With its Diamond Source Initiative, Tiffany is tracing each of its individually registered diamonds (0.18 carats and larger) by a unique “T&Co” serial number etched by laser and invisible to the naked eye, and providing consumers geographic sourcing information specific to their diamond. Beyond general assurances of “conflict-free,” Tiffany believes that knowing provenance is critical to ensuring its diamonds are among the most responsibly sourced in the world. Learn more from Tiffany.
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